Month – September 2014

Book Signing Lessons Learned

This post is for traditional book signing lessons learned where you can read and share experiences of your in-store or public signings. Reading these experiences can help you when you are holding your own book signing and can give you ideas that you may not have thought of yet. Your experiences can also help other writers, so don’t hold anything back.

Let everyone know how your book signing plays out, things that worked better than others, and things that didn’t work out so well. If you have a great place you purchase your advertising materials, let us know. Also, places you hold your book signing will help because not everyone holds a book signing in Barnes and Nobel.

Getting the word out to everyone is the key to success for all writers. We are all in competition, but we all have unique products that no one else has so it won’t interfere with your sales. Don’t be afraid to share your methods of success since it will not give anyone an unfair advantage over you.


Book Signing Lessons Learned

Book Signing Party Lessons Learned

This post is for book signing party lessons learned where you can read and share experiences. These experiences can help you when you are holding your own book signing party, giving you additional ideas that you may not have thought of yet. Your experiences can also help others, so don’t hold anything back.

Let everyone know how your book signing party plays out, things that worked better than others, and things that didn’t work out so well. If you have a great place you purchase your advertising materials, let us know.

Getting the word out to everyone is the key to success for all writers. We are all in competition, but we all have unique products that no one else has. Don’t be afraid to share your methods of success since it will not give anyone an unfair advantage over you.

This post is also talked about in Book Signing Party, so if you haven’t read it yet, get your copy of this powerful book marketing system today.


Book Signing Party Lessons Learned

Host a Book Signing Party at Home

Have you ever heard of a book signing party? Well, traditional book signings are far from a party. With a public book signing, you are thrown to the wolves and taken about as far out of your comfort zone as you can get. Not a great first direct sales venture for anyone, especially someone who has never sold anything in their life.

Book Signing Party Cover

An in-home book signing is a way to start off without being terribly uncomfortable. You only invite people you know (friends and family members) to your party and it can be a fun and exciting time for you and your book.

As a published writer, you need to get a buzz started for your book so people will be interested in buying your new book. It is vital to get as many sales rolling in as quickly as possible so you can use your initial profits to apply toward more marketing methods to establish more sales.

The main difference between a traditional book signing event and hosting a book signing party at home is you are in control of who comes to your party. You know everyone that is coming so you are more comfortable and more willing to hold a signing for your book. Yes, some authors are so shy or so afraid of doing things in the public, they don’t want to arrange and hold a public book signing.

Your immediate network consists of your family and friends, who by chance, are your most valuable and loyal customers. Your first published book is especially important to make a good impression and you want to build up a fan base very quickly. Of course, your family and friends already know you and naturally want to keep up with everything that you are doing. When they hear you published a book, they are curious and excited to actually know a celebrity.

By keeping your friends and family first in your thoughts and inviting them into your home for a book signing party, they will be more willing to purchase a signed copy or two of your book. Not only will they buy a book, but they will also tell their friends and family about it, spreading the word more quickly than if a perfect stranger buys your book.

Hosting a book signing party either before or after the release of your book can quickly start the marketing wheels turning, a lot faster and more effectively than any other marketing methods out there. And you don’t have to step too far out of the box. You market at your own pace, but still utilize the most powerful marketing tool in an author’s arsenal.

There’s not much to it. It’s not a formal event and there is absolutely no stress or pressure.

A book signing party came to my mind while doing an in-home meeting with a network marketing company. Then I saw how effective these parties were, it hit me. Why can’t an author have a similar party to advertise their book? You can, very easily in fact.

My newest title called Book Signing Party: A Writer’s Marketing System for Book Selling Success is a detailed how-to book on planning, scheduling, and hosting book signing parties. There are great tips and techniques to use to make more sales and to encourage others to help talk about your book to their friends and family members. Once you are comfortable with the book signing process, you will be more encouraged to hold other book signing events outside the home.

How to Make a Website

It’s important to know how to make a website as an author because a website is your marketing hub for your online book sales. This is a great advantage you have over the authors of fifty years ago who didn’t have online marketing and relied on the limited offline sources of advertising to sell their books.

 

howtomakeawebsite

 

Even before your book is published, you should be creating a website or two to help promote you as an author and your upcoming book. For the cost, nothing beats the world wide reach you get from your marketing efforts as well as all of the free traffic you will get to your website if you do it right. And after you are published, you can build your website in a way that attracts people from all over the world to buy your books based on the content they are looking for one the Internet through search engines.

There are specific things you need to consider while building your website. Some are very easy to pick up and others are more advanced. This post is just about the basics and I am linking to another website of mine that goes into the specifics so you can effectively build a website on your own with little money, even if you aren’t that experienced.

Considerations for How to Make a Website

1. Keywords. Keywords are the most important aspect to consider when learning how to make a website. Everything is driven by keywords. Think about how someone searches for things on the Internet. They type in a word or phrase in the search bar and the search engine finds related content to that word(s). Well, those are keywords.

When building your website, you must relate every page to a specific keyword, preferably one that relates the closest with all of the content on the page. You want to use keywords that people will look for and you should have a page full of content related to the keyword they are looking for.

2. Keyword Placement. Placement of your keywords is very important for search engine optimization (SEO). All search engines have different algorithms in order to give a searcher the most relevant and useful content. When they feel you have a page that relates to a specific keyword, the engine will index it as such. You should have your keyword in the title, the H1 or main header, at least in one H2 or sub header, about one keyword in your content body for every 200 words including within the first 90 characters of your content, and you should have one text link that contains the page’s keyword.

3. Don’t Over Use Keywords. A while back, SEO companies used to get people’s sites higher in the search engines by over stuffing the pages with keywords. They even went as far as hiding the keywords in the code so it would fool the search engines. Search engines get smarter by the day and learned a lot of the tricks, so they will actually block or penalize your site for using too many keywords.

4. Don’t Get Too Fancy. When learning how to make a website, you don’t want to use too many graphics or flash designs. Sure, they look awesome, but search engines don’t index pictures and graphics the same as they do content. People looking for books to read aren’t looking for a lot of images. They are looking for words. Limit your pages to one or two images that relate to your content. Use simple HTML for your formatting and you can’t lose.

5. Don’t Distract From Your Site’s Objective. It’s great to make a little side money from your website, but don’t over do it. Never advertise anything but your own products on your home page. If you have an image ad, link it to another page on your site. Never place link-out ads to other people’s sites from your home page.

If you are advertising something other than your books, be sure that it relates perfectly with the content on a page. Adsense ads from Google are okay on any page except the home page and any pages you are selling your book. Your book sales pages should only have links to your books. Nothing else. If it is just a content page to get people to your website, related ads are okay. Just remember, when people click these ads, they most likely leave your site. But it is better for them to pay you a little money on the way out than simply exit your page.

6. Don’t Pay Thousands for a Website. Sure you can pay someone to build your website, but you will never make your money back from it. Website domains are under $20.00 per year – and most of the time less than that. Hosting is pretty cheap too. Under $10.00 per month – mostly less than that. WordPress is a free app you can load into your website that makes creating a website very easy.

7. Add Content Daily. The more content you have on your website, the easier it is to find on the Internet. It’s great to have a blog on your website where you can add a page a day. Talk about your book, your experiences, about your characters… The more keywords you use that people are looking for, the more likely they will find your website.

Learning how to make a website is easy once you get a little guidance. Check out how to make a website on my fiction writing website. The concept is the same for any genre of writing.

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